# meuser consulting > Brand Strategy & Program Management ## Pages - [Workplace](https://meuser-consulting.com/workplace/): “We collaborate with stakeholders of corporate organizations to define interior design and furniture standards that elevate productivity, wellbeing and brand identity across multiple regions!” 2020 Headquarter Jakarta, Indonesia Meuser Consulting Key objective was to oversee the design development, procurement process and construction quality for a new headquarter in Jakarta, Indonesia. The aim was to define a new fintech-inspired interior design and workplace standard to be applied to future projects within the Asia Pacific region. 2012-2015 Regional Roll-Out Asia Pacific Haworth New global furniture standards were co-developed and implemented across 30 locations within the Asia Pacific region. Florian managed this strategic partnership […] - [Proptech](https://meuser-consulting.com/proptech/): “Through strategic partnerships with proptech innovators, we deliver data-driven solutions that transform workplaces and real estate for global organizations!” 2019-2021 Asia Pacific Meuser Consulting Archilyse makes architecture and real estate quality digitally and objectively measurable, comparable and understandable for everybody. Based on data analytics we provide qualitative KPIs to empower decisions and optimise processes along the entire real estate value chain. The team at Meuser supports the growth and production of Archilyse in the Asia Pacific region. DIGITIZE Generate future-ready 3D models and convert your pdf-plan archive into a utilisable data source Digitise and homogenise your 2D paper or pdf plans […] - [Automotive](https://meuser-consulting.com/automotive/): “Our automotive engagements combine retail design strategy with showroom delivery, helping global brands localise their customer experience!” 2012-2014 National Retail Roll-Out China Meuser Architects DENZA is a joint venture between Daimler and BYD and manufactured the first electric vehicle that Daimler invested in outside of its headquarters in Germany. The German architecture firm Beichler & Rohr appointed Meuser as local project partner managing the execution of two greenfield pilot flagships in Shenzhen and Beijing. 2010-2011 National Retail Roll-Out China Meuser Architects In partnership with Identity China, Meuser helped develop new regional design standards for Renault China and implemented the required design […] - [Program Management](https://meuser-consulting.com/program-management/): “As licensed German architects and project managers we have a natural passion to develop creative ideas and collaborate with reliable partners that value design, craftmanship and sustainability!” PROGRAM MANAGEMENT Our expertise in delivering global B2B and B2C programs ensures highest client satisfaction. You will not just see overall service improvements, you will also be equipped with the right information to address the challenges of ongoing project risks, such as sudden resource short falls and project recoveries. Through clear communication and smart project controls applied during the planning and implementation stages, we are there every step of the way to guarantee a […] - [Meuser Matrix](https://meuser-consulting.com/meuser-matrix/): “We transform market research into actionable strategies, establish trusted partnerships, and build the operational foundation for a successful market entry and global expansion!” MEUSER MATRIX™ As megatrends are reshaping global retail environments, brand success depends on the ability of translating sales strategies into locally relevant, experience-driven retail environments. Modern consumers demand seamless journeys across digital and physical touchpoints, paired with strong visibility and personalized offerings that reflect different lifestyles and values. Navigating this complexity requires collaboration with trusted local partners who can leverage their industry insights, align with brand vision, and deliver an integrated, end-to-end approach. That’s why we created the […] - [Brand Strategy](https://meuser-consulting.com/brand-strategy/): “As local brand ambassador we establish your brand in growing markets and strategize with you on adapting your value proposition to local needs and set the foundation for long-term revenue growth!” BRAND STRATEGY Our experience in accelerating growth for premium design and lifestyle brands and our consciousness for cultural differences across diverse markets will help you develop and implement your regional expansion strategy and build up a productive sales force with trusted partner networks. Acting as your local brand ambassador and communication bridge between headquarters, stakeholders and customers, you are ensured a cost-effective and successful market entry and expansion with a […] - [Privacy Policy](https://meuser-consulting.com/privacy-policy/): Privacy Policy Meuser Consulting processes personal data with discretion and in accordance with applicable data protection laws. This includes limited technical data generated through website use, such as IP address and browser information, as well as personal data voluntarily provided through direct communication, including contact details and correspondence. Personal data is processed to respond to inquiries, conduct business communication, and ensure the secure and efficient operation of this website. Processing is based on legitimate business interest and, where applicable, your consent. Data is treated as confidential and is not sold or commercially distributed. Where necessary, data may be processed by selected […] - [Contact](https://meuser-consulting.com/contact/): “We have been expanding our geographical footprint from Germany to China, South East Asia, Central Asia, Africa, and the Middle East since 1996 and want to share our experience with you!” •SINGAPORE Meuser Consulting Pte Ltd 57 Jalan Sinar Bintang Changi Heights Singapore 509267 Managing DirectorFlorian Meuser singa@meuser-consulting.com UEN: 201833439K •DUBAI Meuser Consulting FZ-LLC Central Park, Viridian, Unit 504 City Walk, Dubai United Arab Emirates Managing DirectorFlorian Meuser dubai@meuser-consulting.com RAKEZ: 47032060 •BERLIN Meuser Architekten GmbH Caroline-von-Humboldt-Weg 20 10117 Berlin | Germany Managing DirectorsProf. Dr. Philipp MeuserProf. Dr. Natascha Meuser www.meuser-architekten.de HRB: 122459B - [Home](https://meuser-consulting.com/): “We collaborate with premium lifestyle brands to enter new markets and expand global visibility through impactful sales strategies that translate into inspiring roll-out experiences!” Florian MeuserManaging Director Meuser Consulting is a multidisciplinary company that works at the interface of Brand Strategy and Program Management. We provide premium design and lifestyle brands with in-depth market and industry knowledge required to boost your overall performance in Asia Pacific and the Middle East. Whether your company requires strategic services from the ground up, creative guidance for individual boutique projects, or holistic solutions to implement your associated roll-out program, we offer fully customised packages to […] - [Public](https://meuser-consulting.com/public/): “We work with international partners and co-create exhibition spaces and immersive experiences from design concepts through delivery and final handover!” 2024-2025 Curiosity Cove Immersive Experience Mandai Wildlife Reserve Singapore Curiosity Cove at Mandai Wildlife Reserve is an indoor, nature-themed play and discovery space for children. In collaboration with Canada-based Moment Factory, Florian ensured all scenography met design, safety, and quality standards, aligning the creative vision with operational requirements to deliver a safe, immersive, and engaging environment. 2018 Project Vitra Single Exhibition National Design Centre Singapore This large-scale exhibition on the history of Vitra provided an overview of the diverse cultural and […] - [Architecture](https://meuser-consulting.com/architecture/): “Our German architectural heritage informs every project, from luxury residential and commercial retail in mature markets to mixed-use developments in emerging economies!” 2004-2005 Huajiang Residential Shanghai, China Adrianse Group The German joint venture Sinotecture was appointed to design a 300,000 sqm large-scale residential complex in an underdeveloped district of Shanghai. As General Manager of Adrianse, Florian worked at the interface of acting as bridge between both partners and leading the design concept phase and regular client interactions. 2002-2009 Oasis Lakeside Multi-Purpose Shanghai, China GHP International This 25,000 sqm large multi-purpose city development at the periphery of Shanghai included various spaces for […] - [Fashion](https://meuser-consulting.com/fashion/): “Bridging European craftsmanship with regional retail expertise, we support premium fashion houses with brand positioning and global retail roll-out programs!” 2014-2015 Retail Roll-Out Shanghai, China Meuser Architects The Swiss fashion house Akris specializes in luxury goods for women and appointed Meuser as Project Manager to apply their global shop design standards to three new flagship stores in Shanghai. Our services included space analysis, design development and execution of a comprehensive tender process for the appointment of the general contractor. 2013 Retail Roll-Out China & South East Asia Meuser Architects Rigorous shapes and formal pureness characterized the interior design of the boutique […] - [Lighting](https://meuser-consulting.com/lighting/): “From architectural to decorative lighting, we have been instrumental in introducing premium lighting brands to global partners and rolling-out over 200 retail applications across 20 countries!” since 2021 Regional Retail Roll-Out Asia Pacific Meuser Consulting FLOS is a high-end Italian lighting company that has the vision of creating a new language of light and integrating it into architecture by merging technology and emotions. Florian Meuser has been commissioned to lead their regional retail roll-out program in Asia Pacific and help the company grow their business by expanding their retail footprint to 100+ both shop-in-shop and monostore applications. since 2019 Regional Retail […] - [Furniture](https://meuser-consulting.com/furniture/): “Our partnerships with premium furniture brands have shaped regional growth strategies, dealer networks, and showroom roll-outs across Asia Pacific, Africa, the Middle East and Latin America!” 2021-2022 Retail Roll-Out South Korea Meuser Consulting The Italian furniture company was established in 1966 and has built its success on the ability to represent contemporary culture through design and to anticipate trends, constantly seeking to respond to changes in taste and living needs. Since 2021 Meuser Consulting has been supporting various retail activities in the South Korean market from concept design studies, visualizations and development of effective sales tools. 2019 Brand Strategy Asia Pacific […] - [Profile](https://meuser-consulting.com/profile/): “I have been working and living in dynamic markets for over two decades and combine global sales leadership with extensive roll-out expertise to deliver growth and programs with passion and precision!” Florian Meuser With over two decades of international leadership in the design, construction, and lifestyle industries across Asia Pacific and the Middle East, I am a solution-oriented German engineer translating creative visions into scalable commercial success. Holding a Master’s degree in Architecture, I operate at the intersection of multi-channel growth strategy, brand positioning, and project implementation, bridging inspiring business ideas with impactful sales results and global roll-out experiences. 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