"I have been working and living in Asia and the Middle East for over two decades and combine global sales leadership with project management expertise to deliver growth and large-scale roll-outs with passion and precision!"

With over two decades of international leadership in the design, construction, and lifestyle industries across Asia Pacific and the Middle East, I am a solution-oriented German engineer translating creative visions into scalable commercial success.
Holding a Master’s degree in Architecture, I operate at the intersection of multi-channel growth strategy, brand positioning, and project implementation, bridging innovative business ideas with impactful sales results and inspiring roll-out experiences.
Since starting my career in Shanghai in 2003, I have worked with global organizations and premium brands in fast-evolving markets, unlocking growth potential through design-driven sales strategies and executional excellence.
In 2010, I founded my first consultancy in Hong Kong, relocated operations to Singapore in 2018, and expanded into Dubai in 2025, broadening my regional footprint and deepening my understanding of cross-cultural market dynamics.
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